(or book as a new technology)
The book, naturally, we look to the generations to educate the thread of his ink, like any other technology, but dedicated for a long, deep and very different service to man. Can be viewed as an extension of self (and us) that has the ability to get rid of the individual and last over time, distributed in space, and therefore reach the hands and eyes and minds varied and diverse in the future of History. Until the advent and popularization of the media, and especially of the hypermedia environment, the book has been regarded as the natural support the transmission of knowledge and common means of interaction, on a journey that goes back to the dawn of Christianity, when there is the codex as a block of sheets in succession that allowed greater ease of searching and indexing the contents: it was possible to go forward or backward with ease, and was convenient to add new sheets or create different volumes depending on the interest and needs, placing one after the other notebooks with different pieces of source. Was extended practice took some miscellaneous custom editions. Among the ashes of the Library of Alexandria was the traditional format of antiquity was roll, with that extraordinary complication to visit sections were virtually nonexistent in the continuous flow. Thus, the book is complicated technologically with indexes, chapters and several sections, numbers ... In the West must leerese from top to bottom, left to right, and give the pupils Olympic jump into the abyss of every page. Surely it must be easy to get used to this new format, which in the fifteenth century definitely encouraged and extended printing. What is, then, what's natural and learned, reading a book? I imagine a pure digital native to the bewilderment of a young apprentice in a distantly medieval scriptorium, asking for help ...
The possible lack of familiarity with the handling of this medium of writing in this novel format, and may no longer seems so natural, now emerge as millenarian concern to the Check the reading on electronic media, especially after the successful launch since 2007 of a new generation of e-readers and readers of electronic books: devices that can play digital literature (perhaps electrocuted, if you look): ie mere translation of plain text from a print to another address. The efforts made for years timidly industry have sprung up in recent months at the confluence of digital ink technology (e-ink ) with entertainment-oriented mobile devices (console and mobile) and an emerging market for digital text by large companies (Amazon ). From this comes the Kindle and all other readers . The reactions are not expected in a 2.0 world and praises much as question is ease, comfort, relevance of reading digitized so. The threat of the much talked about and planned since at least a decade about the book in printed format, now assumed to be so traditional and natural, roll that old forgotten in the centuries of centuries, seems to take physical form and, especially, gain market . comparisons begin, and elegies are elevated to the book at the same time we are witnessing with astonishment the rediscovery of their technology so old, so natural, and effective. Thus, the crisis of support written on his bookish format, offers a string of bailouts on form, function and structure, to the point of recovering a technological splendor able to compete with their enemies electronics, which remain as a caricature of a vain aspiration .
Postmodernism happily destroys any category, to the newly created by the latest technological wizardry to the masses. From this point of view, dammit! the book is undoubtedly the perfect gadget to read books printed. The mere scanning, while a necessary step for its entry into the digital environment does not contribute much to the text as reading experience ("increase the size of the guy in front of a traditional magnifying glass? Against the classic notes underlining and marginalia ? as open searches for words that are only used for testing whether this function is true?). Therefore, the transfer to the new environment is technologically literal, that is, wrong as inadequate. Pure treason text (traduttore, traditore!) . Where is the book was 2.0 in facebook and twitter ? The message is clear: we do not want, or need to at least one electronic reader as we now offer to read. Pdf,. Epub or. Mobi, War and Peace . For that we already printed books which drove gloriously complicated technology, and no war of formats and incompatibilities or other limitations.
For all this, it appears that the crisis does not stand is both the book, precisely, its role is well defined in many ways and still have proposals to the table, probably even more specialized in their role as printed material most peculiar device. Support crisis falls upon hypermedia devices, which the editors-thinking- paper even really knows what to do with a text you miss to give an appropriate digital form.
No doubt this is the real crisis in the sector to which the iPad was (although it does for its program precisely iBooks, but for everything else) now intends to show a garden of Forking Paths .
PS: I leave this conference Mark Pesce on the origin and nature of hypertext in a digital medium and the nature of the text in the codex support, very clearly to understand the changes involved in moving to each other and the current editorial. Step directly at the moment in which he analyzes the media in relation to the provision of content.
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